RB is beginning to get well deserved recognition for their leadership in product sustainability. This post on GreenBiz sheds more light on how RB has successfully infused sustainability into their product development process.
"Reckitt Benckiser has been at the forefront ... and demonstrates best practices ...
- Focus development teams on a clear set of priorities.
- Provide sustainability information and tools to the development teams to guide their decision-making.
- Include sustainability in the "stage gate" management reviews on progress for each project throughout the development process, from concept to commercialization."