Craig Simmons Chief Technical Advisor at Anthesis, talks about practical approaches to enterprise-scale sustainability. We love his observation that "you cannot save the world one life cycle analysis at a time"!
One step at a time isn't fast enough. We need to be able to run, and run fast. Otherwise we won't finish the race - and we are finished as a race. Its just numbers - there are too many products - too many reoptimizations and too many innovations required.